A California individual whose name, likeness, and image was misappropriated has hired AXIS Legal Counsel to represent the client in the dispute.

In California, individual privacy rights include the “right of publicity,” and makes it illegal for companies or individuals to use the names or likenesses of others, without their permission. Claimants must generally demonstrate that there was a use, for profit, of the individual’s identity, without consent, that resulted in injury to the individual.   There are several exceptions, such as the use of or likeness to report news-worthy events, or a use that is so “transformative” that its primary value is not derived from the celebrity’s fame. There are both common law claims for misappropriation of name or likeness, as well as a statutory violation (Cal. Civil Code §3344) for the use of a name, voice, signature, photograph or likeness, for commercial purposes, without consent.  Our Intellectual Property Rights Practice helps clients protect their ideas, inventions, and works of authorship from unlawful infringement.  AXIS Legal Counsel offers aggressive representation to copyright, trademark, patent, and other intellectual property rights holders involved in infringement or intellectual property disputes, whether connected to the entertainment industry or technology sector. AXIS assists clients in applying for intellectual property protection as well as litigating disputes, including copyright litigation, copyright lawsuits, non-solicit agreements, non-competes, trade secrets, cyberlaw, intellectual property, and others. Axis’ managing attorney Rabeh M. A. Soofi is ranked as one of the “Top Women Lawyers of Southern California” by SuperLawyers Rising Stars, and counsels clients in need of a Los Angeles Intellectual Property Attorney for copyright and copyright disputes.

For information on retaining AXIS Legal Counsel to represent you in connection with any intellectual property dispute, contact info@axislegalca.com or call (213) 403-0130 for a confidential consultation. AXIS Legal Counsel serves clients throughout Los Angeles and California.

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