Thinking of Hiring an Influencer to Help Promote Your Business or its Products and Services? Here’s What Your Influencer Agreement Should Look Like:

Hiring an influencer can be a very effective marketing strategy depending on your business. Getting a social media celebrity involved in your company's business development goals isn't just for large blue-chip companies anymore. This strategy can actually deliver a return on investment for all levels of marketers. According to RhythmOne's Influencer Marketing Benchmarks Report and [...]

Trade Secrets 101: Protecting Your Company’s Most Valuable Assets from Walking Out the Door

Practical Steps in Protecting Valuable Trade Secrets from Unauthorized Disclosure and Access Trade secrets are one of the most valuable elements of the business, and can wreak havoc if permitted to fall into the wrong hands, or worse, allowed to walk out the door. Every day, however, companies lose the benefit and value of information they [...]

Thinking of Congratulating a Celebrity? Don’t….(and Save Yourself a Lawsuit)

What’s the saying,  no good deed goes unpunished? Tell that to basketball superstar Michael Jordan, who sued Chicago-based grocery chain Jewel Food Stores after Jewel took out an ad in Sports Illustrated congratulating the fellow Chicagoan for being inducted into the Basketball Hall of Fame. Jordan alleged that Jewel’s use of the ad (pictured), violated [...]

Top 5 Things All Small Business Owners Should Discuss with Their Lawyers

Running a business in California is not easy. With a myriad of laws regulating labor, intellectual property, tax, operations, and administration, sometimes it can make business owners feel as though they are walking a thin tightrope trying not to lose balance and fall off.  Protecting your business can be hard work, and although there are [...]

Overview of Intellectual Property Protections for Business Products & Services

When it comes to intellectual property, businesses can have a blind spot: protecting their most valuable assets through intellectual property protections. Unfortunately, many businesses realize the problem of leaving their assets uncovered when a competitor starts using a name, product, or packaging very similar to the one sold by the business. If you are wondering [...]

Help! A New Competitor has Stolen our Company’s Name…How Do We Stop Them from Using the Same Name?

“A rose, by any other name, would smell just as sweet,” crooned star-crossed Romeo to Juliet in the memorable line from the play. But it would definitely not be sweet would be to wake up  to ads by a new competitor that is using a name extremely similar to your company’s name. You might then realize your [...]

Patent Primer for Startups and Businesses

If your business venture or startup involves an innovative process or design that is capable of being patented, you will want to make sure you fully understand the patent process and take steps to patent your invention pretty quickly.  Patent laws in the U.S. bar an inventor from seeking a patent more than 1 year after the invention [...]

Patent, Trademark, Copyright – What Kind of Protection Does Your Startup Need?

Startups are called “startups” for a reason – they almost always involve a new product, invention, technology, product, good, or other service that is not already in the marketplace. New ideas and inventions are a great foundation to a new startup – but they need to be protected or else the startup can end up [...]

Top 10 Most Expensive Intellectual Property Mistakes Made by Startups & Entrepreneurs

With every new business enterprise or venture, plans are constantly revised, changed, modified, and sometimes even completely scrapped in favor of a fresh start.  There is no way to avoid mistakes.  But when mistakes involve intellectual property matters, it can leave a lasting mark on a young startup that can be difficult to overcome.  Although start-ups are [...]

What is a Trademark and When Do You Need One? Trademark Tips, FAQs, and Help

A trademark is a very easy way to protect your business's brand, logo, slogan, or other intellectual property.  How do you know if you need a trademark and whether it will benefit you? If you are not sure whether you need a trademark or not, or how it can help your business, the guide below [...]

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