Not "All Natural"

A slew of lawsuits have been filed against Tropicana and its parent, PepsiCo, as well as Simply Orange, and its parent, Coca-Cola, for false advertising in connection with orange juice products. Apparently, the orange juices, which are billed as “all-natural” actually contain flavor packs that replace the orange “flavor” lost through inconsistent ripening times, heat pasteurization, and loss of oxygen.

The fight is over the words “all natural.”  For FDA purposes, as long as the product is free of added color, flavor and synthetic substances, it’s OK to call it “all natural.”  The plaintiffs in the lawsuit allege that the “all natural” label is false and misleading to consumers.

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